Indiabulls

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2012
SHIKHA SINHA
INDIABULLS SECURITIES IBS HYDERABAD
5/26/2012

FACTORS AFFECTING INVESTMENT DECISIONS AND COMPETITIVE ADVANTAGES OF INDIABULLS

A REPORT ON

FACTORS AFFECTING INVESTMENT DECISIONS AND COMPETITIVE ANALYSIS OF INDIABULLS

SUBMITTED BY:
SHIKHA SINHA
11BSPHH010767

A report submitted in the partial fulfillment of
MBA Program of IBS Hyderabad

Submitted to:
FACULTY GUIDE COMPANY GUIDE
DR. P SHASHIKALA MR. ATISH GUPTA
IBS HYDERABAD V.P., INDIABULLS

Date of submission:

AUTHORIZATION

I, Dr. P Shashikala, hereby authorize the submission of the project work titled, “ Factors affecting investment decision and competitive advantage of Indiabulls”, undertaken by Ms. Shikha Sinha (Enrollment no. 11BSPHH010767) as partial fulfillment of MBA Program of IBS Hyderabad. This project work was executed under my guidance and no part of this project has been submitted for any degree or recognition before.

Sincerely,
Dr. P Shashikala
(Faculty Guide, IBS Hyderabad)
Dated:

ACKNOWLEDGEMENT

I hereby take this opportunity to thank INDIABULLS SECURITIES, for providing me a corporate exposure through the course of my summer internship. I would like to express my sincere gratitude towards my company guide Mr. Atish Gupta, for providing me great insights about stock markets, real estate, home loans and various other ventures, for guiding me all throughout and for being a great support. I would also like to thank Dr. P Shashikala, my faculty guide for instructing me and giving me her valuable advice on my project. I am also like to thank Mr. Ashish Yadav, Mr. Ankit Gupta, Mr. Jadish Yadav, Mr. Naveen and all members of Indiabulls family who were a great co-operation and help all throughout. I would like to extend my gratitude to IBS Hyderabad, for providing me such a platform. Last but not the least all my friends and family for their support and co-operation.

Thanking You,
Shikha Sinha,
11BSPHH010767

EXECUTIVE SUMMARY

The increasing trend towards globalization and industrialization has increased the trend of competition in the financial market, intensified by the coming of Non Banking Financial Company (NBFC), like Indiabulls Securities, and so has the need for the marketing of financial instruments has intensified. NBFCs are financial institutions are ones which provide banking services without meeting the legal definition of a bank, i.e. one which does not hold a license. They are not allowed to take deposits from public. Nonetheless all the operations of these institutions are covered under banking regulations. This project is completely focused to identify some of the demand drivers, rather factors that make people invest in such institutions and in this regard what are the various differentiating factors that provide Indiabulls a competitive edge over other players in the market. There has been an emphasis on the various businesses and of Indiabulls that make it standout in this league, rather than being a “me too” product. In words of Al Ries and Jack Trout, “differentiate or die”.

TABLE OF CONTENTS
SL NO.| | CONTENTS| | PAGE NO.|
01| | Authorization| | 3|
02| | Acknowledgement| | 4|
03| | Executive summary| | 5|
04-a| | Introduction- Background and Literature review| | 9| b| | Objective of project| | 10|
c| | Methodology| | 11-12|
d| | Scope and Limitations of study| | 13|
05-a| | Financial industry overview| | 14-15|
b| | Introduction to brokerage industry | | 16-18|
c| | Porter’s 5 factor model of industry| | 19-21|
d| | Demand drivers of the industry| | 22|
e| | Supply drivers of the economy| | 23|
f| | Domestic economic conditions| | 24-25|
g| | Global economic conditions| | 26|
h| |...
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