Ben Final Draft

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Table of Contents
EXECUTIVE SUMMARY2
INTRODUCTION2
POLITICAL ANALYSIS3
Taxation3
Laws and regulations4
Employment regulations4
ECONOMIC ANALYSIS4
GDP/GDP growth rate5
Interest rates5
Unemployment rate6
SOCIAL ANALYSIS7
Consumer behavior8
Religion factors8
Health8
TECHNOLOGICAL ANALYSIS8
Innovation potential9
Research and development9
Online shopping9
EVALUATION10
Political analysis11
Economic Analysis11
Social Analysis11
Technological Analysis12
RECOMMENDATION12
CONCLUSION12
REFERENCES12
APPENDICES16

EXECUTIVE SUMMARY
This report is drawn up for a request by the board of directors of Olay as they plan to set up a factory and expand distribution in another country. Due to disagreements in the previous meeting about developed and developing countries to invest in, a PEST analysis has been carried out between China, a developing country and South Korea, a developed country. Main purpose of this is to identify which country provides the most benefit from expansion. In political analysis, taxation, employment regulations, laws and regulations have been compared. In Economic Analysis interest rates, unemployment rates and GDP/GDP growth rates have been discussed. In social analysis, consumer behaviour, religion factors and health has been studied. Lastly, in technological analysis, innovation potential, online shopping, research and development have been examined. After careful consideration and evaluation of the PEST analysis, a conclusion has been made regarding which country is more beneficial. In addition to this, recommendations have been provided at the end of the report for further assistance in the decision making process. INTRODUCTION

“Sixty years old this year, Olay started life in a South African lab by an ex-Unilever employee called Graham Wulff. Oil of Olay was originally a thick pink liquid which was marketed as an anti-ageing 'beauty fluid'. In the 1970s the range expanded to include all manner of skincare products, and the company was bought by Procter & Gamble in the mid-80s. In 1999 what was called Oil of Ulay in the UK, Oil of Olaz in other European countries and Oil of Ulan in Australia, became known as just Olay the world over. It is now sold in 80 countries worldwide to an estimated 60 million women. Today, Olay is one of the most recognizable brands in the world”. (Olay, history of Olay, 2013) Our new anti ageing product Olay wrinkle-free is targeted for men. The main ingredients in this cream are glycerine, niacinamide and SODIUM PEG-7 OLIVE OIL CARBOXYLATE. This cream can reduce the look of fine lines and wrinkles with plumping hydration. (Olay, 2013) Not only women need smooth and brighter skin for appearance. Nowadays, men also need brighter skin's for their appearance. Nowadays, we cannot imagine our life without having make up and every person is in property of cosmetics - in spite of gender, age, interpersonal status and financial status. More precisely, in the modern day world, with this kind of frantic pace of life people are not able to carry on without makeup. The environmental scenario of people are of constant stress and unable to take the correct food- more or less everything adversely affecting the healthiness of our skin. Therefore, for a healthy skin, care for face and body is a must. We as a business consultant company Olay, which usually manufactures cosmetic items. Here is a solution, where the company is usually to open a completely new branch. The option we've got decided to open a new branch in China or South Korea. We analyze the 2 countries which the first is better and meets all requirements to open a new branch use regarding pest. PEST Analysis involves four elements, that are Political, Economic, Social and Technology. Because we want to compare which country is more preferable to open a new branch, we compare the terms of element that describe the products a country's Insect elements. The much more pixels,...
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