Conformity Research

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Peña, Karl Lenin C.

Conformity based on Filipino Socio Cultural Values
through Social Networking Site

Objectives

1. To observe conformity based on Filipino socio cultural values through social networking site, specifically facebook.

2. To relate identification, peer pressure and interest as Filipino socio cultural values on conformity.

Introduction

On this activity, the experimenter is trying to conduct a social experiment about Conformity based on Filipino Socio cultural Values through social networking site. Conformity is a major aspect of our everyday social world; without it, it would be difficult for people to know what to expect. Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group. Also, it is the act of matching attitudes, beliefs, and behaviors to what individuals perceive is normal of their society or social group. This influence occurs in small groups and society as a whole, and may result from subtle unconscious influences, or direct and overt social pressure. (Jenness, 1932).

The popularity of social networking sites in the Philippines can be traced in the Filipinos’ culture of “friends helping friends.” For Filipinos, their friends and who they know can become more valuable than money, especially when what they need can be achieved through nepotism, favoritism, and friendship among others. (Liao, Jerry, 2008). One example of these social networking site is Facebook. In facebook, a user is being notified on the latest updates and status of each his/her network of friends. Also, a user can write a note or blog, and has the option whether to comment on or like a certain post. Filipino values, for the most part, centered at maintaining social harmony, motivated primarily by the desire to be accepted within a group. The main sanction against diverging from these values are the concepts of “Hiya”, roughly translated as ‘a sense of shame’, and “Amor propio” or ‘self-esteem’.( G. Bloom, 2006). Social approval, acceptance by a group, and belonging to a group are major concerns. Caring about what others will think, say or do, are strong influences on social behavior among Filipinos.

METHODS

Participants

The participants for this conformity experiment will be randomly selected among those friends of the experimenter who has an account on the social networking site Facebook.

Apparatus

Personal computer or laptop with internet connection.

Procedure

1. For this experiment, the experimenter will be needing a facebook account and create a shout out/ blog/ status.

2. The experimenter will send to his/her network of friends to comment on or like on his blog.

3. 24 hours is the alloted time before the experimenters to tally all the “likes” and posted comments.

4. The experimenter, again will send message to those people who liked and ignored the blog and ask them why he/ she liked of ignored the said blog. 5. To avoid deception, the experimenters will tell to the respondents that the blog written is true and at the same time will be used for experimentation purposes. 6. The experimenter then will randomly select 30 respondents who liked the status and create a table to categorize them.

7. Finally, the experimenter will record and analyze the results.

Results

The foremost challenge in human existence is that a man cannot live alone. This truth confirms the claim of a number of social psychologists that a man is a social creature who is affected with other people’s comments and judgements. Conformity, which is the tendency to shift one’s opinions or actions to correspond with those of other people because of implicit or explicit social pressure, is the central theme of this experiment.

For these experiment, the experimenter used some factors to show how does people conform with this type of scenario. The factors used are identification, interest and peer...
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