CSR in Emerging Markets

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Corporate Social Responsibility in Emerging Markets with Reference to the Environment.

University of Lincoln

Moriam O. Kosoko
KOS11255292
MSc International Business
2013
Word Count: 15,725

Acknowledgments

Table of Contents

Title page.....………………………………………………………………………………………………………..1 Acknowledgement…………………………………………………………………………………………….2 Table of Contents ...…………………………………………………………………………………………3-5 Abstract……………………………………………………………………………………………………………6 List of Figures…………………………………………………………………………………………………….7 1. Introduction…………………………………………………………………………………………….8 1.1 Dissertation Background……………………………………………………………………8 1.2 Research Problem………………………………………………………………………………10 1.3 Research Questions……………………………………………………………………………10 1.4 Research Objectives…………………………………………………………………………...11 1.5 Research Methodology………………………………………………………………………11 1.6 Significance of the research………………………………………………………………...11 2. Literature Review…………………………………………………………………………….…13 2.1 Introduction………………………………………………………………………………………13

2.2 Corporate Social Responsibility in developing countries……………………...13
2.2.1 Region………………………………………………………………………………….......15
2.2.1.1 Africa…………………………………………………………………………………15
2.2.1.2 Asia…………………………………………………………………………………...17
2.2.1.3 Latin America…………………………………………………………………….18
2.3 Stakeholder Theory and Stakeholder Awareness…………………………………19
2.4 Drivers of CSR in developing countries………………………………………………..19
2.5 Corporate Social Responsibility in Nigeria…………………………………………..22
2.6 Ways CSR varies in emerging markets………………………………………………...25
2.7 Effectiveness of CSR in emerging markets…………………………………………...27
2.8 CSR theories and theoretical approach………………………………………………..28
2.9 Case study………………………………………………………………………………………….29
2.9.1 Introduction………………………………………………………………………………29
2.9.2 The Problem……………………………………………………………………………...29
2.9.3 Shell Nigeria Corporate Social Responsibility………………………………31
2.9.4 Effectiveness of Shell Nigeria CSR……………………………………………….31
2.10 Gaps in Literature…………………………………………………………………………….32
2.11 Chapter Summary…………………………………………………………………………....32 3. Research Methodology…………………………………………………………………………..33
3.1 Introduction
3.2 Research Methodology
3.3 Research Philosophy
3.3.1 Positivism
3.3.2 Phenomenology
3.4 Research Approaches
3.5 Research Strategies
3.5.1 Qualitative and Quantitative research
3.5.2 Case Study
3.6 Research Choices
3.7 Time Horizons
3.8 Data Collection Techniques
3.8.1 Primary Data
3.8.1.1 Semi-Structures Interview
3.8.1.2 Focus Groups
3.8.1.3 Questionnaires
3.8.1.4 Internet Interviewing
3.8.2 Secondary Data
3.9 Credibility
3.9.1 Reliability
3.9.2 Validity
3.10 Ethical Issues
3.11 Analyses of the research result
3.12 Chapter Summary
4. Findings and Analysis
4.1 Introduction
4.2 Discussion of Results from Focus Group
4.2.1 Corporate Social Responsibility in developing countries
4.2.2 Stakeholder Awareness
4.2.3 Drivers of CSR
4.2.4 Ways CSR varies in emerging markets
4.2.5 Effectiveness of CSR in Developing countries
4.3 Discussion of results from Internet interview
4.3.1 Stakeholder Awareness
4.3.2 Effectiveness of CSR
4.4 Discussion of result from online survey
4.4.1 Corporate Social Responsibility in developing countries
4.4.2 Stakeholder Awareness
4.4.3 Drivers of CSR
4.4.4 Effectiveness of CSR in developing countries 5.Conclusions and Recommendation
5.0 Introduction
5.1 Conclusion and Recommendation
5.2 Direction for future research
5.3 Limitation of the research
Reference
Appendices...
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