Final Research Paper

Only available on StudyMode
  • Download(s) : 45
  • Published : November 6, 2014
Open Document
Text Preview

Netflix is the world’s largest online television service provider, which controls the market globally generating over 50 million subscribers. The company has consolidated its position as an online television industry. It provides its users with a fast Internet delivery service of television shows and movies directly on computers, television, and mobile devices worldwide. The video streaming and broadband connection help users around the globe download and watch large video files from the comfort of their homes. With the advantage of this technology, Netflix has launched a video steaming website in 2009 where subscribers can watch the most recent television shows and movies. For today’s audience, it’s all about immediacy and mobility. The content of the users is looking for convenience, product selection, community of users, and customer services to fit their needs. Netflix, however, has given users the ability to watch a movie or an episode of their favorite TV show while traveling or being away remotely from the comfort of their homes. With the understanding of the impact of video streaming and the entertainment industry, there are many competitors that have similar avenues relating to Netflix. Company Overview

Reed Hastings and Marc Randolph founded Netflix (NFLX) in 1997 in Scotts Valley, California. Netflix is a consumer technology company and industry leader for on-demand video streaming of copyrighted content on a monthly subscription. The monthly subscription provides services to stream movies and television episodes over the Internet and sending DVDs by mail. The company operates its business through three operating segments: Domestic streaming, International streaming and Domestic DVD. Netflix obtained contents from various studios and other content providers through fixed-fee licenses, revenue sharing agreements and direct purchases. The monthly subscription pricing model and the continuous expansion of the company has resulted in...
tracking img