Financial Research Report: Google

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Financial Research Report: Google
FIN 534 Financial Management
Dr. Scott Shaw
June 15, 2014

The paper will analyze a corporation to determine whether a financial advisor should recommend the company to an investor. The paper will, first, give the company background. Second, the paper will discuss the type of investor the company would appeal to. Third, the paper will go over the financial health of the company. Fourth, after analyzing the financial information, the paper will discuss the company risk. Fifth, the paper will discuss final recommendations as to whether the company is the right fit for the investor. Company Information

Google, Incorporated was originally a search engine company founded in 1998 by Larry Page and Sergey Brin (Google, n.d.). The company went public in 2004 and has since broadened their horizons in the amount of products and services they offer. According to Alexa, a website analytics program, Google.com is ranked #1 popular website in the U.S. and in the world. Google currently has a vast number of products and services that people use daily. Google has stated that the have “Over 1 billion users per week. Over 100 billion searches per month. Over 1 billion Android activations. Over 1 billion YouTube users per month” (Mohan, 2014). Some popular Google products are: Google.com – A search engine

Google+ - A social sharing site
Gmail - Webmail
Google Chrome – A web browser
Google Play Store – A digital application distribution platform for Android Google Play Music – A platform to upload music and share music on Android devices YouTube – A website to share music
Google Maps – A digital navigation system to find local businesses and residential areas Android Software – Operating software for mobile devices
Google Wallet – An application that allows the user to shop online with payment cards Picasa – Application that organizes, edits and shares photos (Mohan, 2014)
Google believes in innovation and is constantly trying to evolve with the mission of people using Google products in all aspects of their lives. Some products the company is currently working on are: Google Smart Watch – Wearable computers that connect to the user’s mobile devices Google Glass – Glasses that act as a computer and connect to the user’s mobile devices Google Fiber – A device used to provide users with faster, more reliable internet service Project Loon – A means of internet service through balloons as opposed to cables and telephone lines Google Home Automation – A smart home service where the homeowner can control the home through mobile devices Google Smart Contact Lens – A contact lens that can monitor glucose levels for diabetics Google Self-Driving Car – A car that can drive by itself with robotics technology Chrome Tablet – A mobile tablet with Android software

(Amadeo, 2014).
Currently, Larry Page, one of the founders of the company, is CEO of the company. He has graced Forbes Magazine’s Most Powerful People list twice at #17 in 2013 and #20 in 2012, Forbes 400 Richest People in America Category at #13, and Forbes World’s Billionaires list at #20 in 2013 and #13 in the United States (Forbes, 2013). This young mogul has a net worth of $24.9 billion dollars (Forbes, 2013). With his vision he helped turn a 2 person operation to a business with over 30,000 employees worldwide. (Google, n.d.) He helped expand Google from merely being a search engine to creating computer software, phones and making way for new technology such as driverless cars and teleport machines. Larry Page’s management style can be described as someone who is running his business like a startup. He believes in innovation and staying ahead of his competition. As a technology based company, you are only as good as your next big idea. Page encourages his employees to think of crazy ideas and cultivate the best of them. “When no one else is crazy enough to do it, you have little...
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