KFC corporation

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KFC corporation is one of establish company in Malaysia. This company served a yummy snack of fast food to people in the world. A delicious fried chicken is becoming everyone’s favorites from it first introduce until now. KFC also known as Kentucky Fried Chicken is a brand and operating segment called a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo. KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches while its primary focus is fried chicken, KFC also offers a line of roasted chicken product, side dishes and dessert.

KFC has come up with several strategies to position its company. The strategies are marketing mix. Marketing mix is generally accepted as the use and specification of the four P’s describing the strategic position of a product in the marketplace. The 4 P’s are product, Price, Place, and Promotion. Product is divided into categories like Product variation, Product differentiation, product innovation and product elimination. For the price it is subdivided into cost recovery pricing, penetration pricing and price skimming. For the place, the categories are distribution channel, direct sales, indirect sales and E-commerce. Promotion is categorized into individual communication, mass communication, brand management and corporate identity.

Product is anything that can be offered to a market to satisfy. In term of KFC, the main product is fried chicken served in various forms. KFC’s primary product is pressure fried chicken made with the original recipe. The other chicken offering garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. KFC served its product according to geographic needs of customer. In India KFC focuses how geographically its customer demand different product. In North India Chicken is the main selling product while in the South Vegetables items sell more than chicken.

Other than that, KFC...
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