laundry pal

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Laundry Pal
Marketing Plan

Submitted to:

Submitted by:

October 14,2013

I. Executive Summary
II. Business Review

III. Environmental Analysis
We have observed the following strengths, weaknesses, opportunities and threats of the business. Strengths
Accessible to students
Affordable
Good service
Good relationship
Latest Machines
They have a convenient store within their shop
Weaknesses
Time consuming depending on the load of laundry
Not open during Sundays
Limited customers
Laundry shop uses advanced technologies, maintenance for the machins is quite hard to maintain and expensive Opportunities
They can expand their business
New technology
Competitors may be slow to adopt new technologies
Many accessible branches to choose from
Ability to develop additional stores
Demand for laundry business. The growth of the market and their lack of time washing their clothes create a high demand for the laundry shop. Threats
A lot competitors
Developments in technology may change this market beyond our ability to adapt A small change in the focus of a large competitor might wipe out any market position we achieve. Price variation between competitors.

IV. Market Segments
Segmentation can be divided into three classifications.
Geographic Segmentation
The immediate geographic target is Bacolod City. A lot of people are living in this city and from this city we will only touch the students and middle class. On the other hand, outsiders and upper class our also our target audience. Demographic Segmentation

In the demographic segmentation we classified the customer in the following parameters. Income
Social Class
Occupation
Family life Cycle
The above mention parameters will respond us in the following situation Income
above10,000
Social Class
Middle class, Upper class
Family Life Cycle
Single, Married

Psychographic Segmentation
This type of segmentation divides the market into groups according to customers’ lifestyles. It...
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