Marketing Questions

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QUESTIONS
Lecture 4
1. The major actors in the organization’s microenvironment are: 1. the company, state government, competitors and customers, 2. the company, competitors , customers and intermediaries (correct) 3. the company, competitors, state government, customers, and media 4. the company, competitors, customers and media.

1. Demography does not include
5. Lifestyle (correct)
1. Age
2. Occupation
3. Race

Lecture 6
1.     A_____ consists of the people, equipment and procedures to gather, sort, analyze and distribute accurate information to marketing decision makers

2.     Q2 Which of the following is a problem with the using internal databases

3.     Q3 The goal of ____ is to improve strategic decision making, access and track comp….

4.     Q4 marketing research links the consumer, customer and public…

5.     Q5 What are the four steps, in order, of the marketing research process?

6.     Q6 What is the often the hardest step in the marketing research process?

7.     Q7 The objective of ___ is to gather preliminary information that will help define the problem and suggest reasons

8.     Q8 Researchers usually start with ___ when developing the research plan

9.     Q9 The three types of research approach and marketer may use are ___<____< and ____ 10.  Q10 One of the biggest challenges facing marketing researchers today is that some consumers believe collecting

Lecture 7
1.     The External factors that influence consumer behaviour are

2.     Which of the following are examples of motivational cues

3.     The process of selecting, organizing and interpreting information to form a meaning full picture of the world is referred to as____

4.     3 perceptual processes are selective___ selective____ and selective_____

5.     When a person changes his/her behaviour as a result of an experience, we say that _____ has occurred

6.     If a person’s attitude relets one of hi/her core values, then the attitude is easy to change (y or n)

7.     A group, which we would like to belong to is called ___ desirable group?? Membership??

8.     Involvement with a product is due to frequent purchase (y or n)

9.     A consumer who takes on the role of suggesting or thinking of the idea of buying particular goods or services in a family is called ___

Lecture 9
1.     The most common mistakes made by companies when setting prices are (I changed the order of the answers) a.     All of the above are common mistakes made by companies b.     Prices are not varied enough for different product items or different segments c.     Prices do not take the rest of the marketing mix into account d.     Prices are not revised often enough

e.     Prices are too costs-orientated

2.     When a company sets the prices of its products to yield a given profit on a level of investment, it is using a.     Cost-plus pricing
b.     Consumer value pricing
c.     Break-even and target profit pricing
d.     Buyer-based pricing approach
e.     Maximum profit pricing

3.     A computer company that offers the computer, printer, software and scanner for a single price is an example of (slide 36) a.     Product/service line pricing.
b.     Consumer value pricing
c.     Captive pricing
d.     Optional/product service pricing
e.     Product/service bundle pricing

4.     Cost-plus or mark-up pricing is a popular method because (Slide 22) a.     Sellers are more certain about costs than about demand b.     Sellers do not have to make frequent price adjustments as demand changes c.     It simplifies pricing for sellers

d.     It is considered fairer to both buyer and seller
e.     All of the above

5.     Internal factors affecting pricing decisions include all the following except: (Slide 5-6) a.     The...
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