MKT 402 Week 4 Assignment 1 Pricing Strategy Strayer Latest

Only available on StudyMode
  • Download(s) : 144
  • Published : June 23, 2015
Open Document
Text Preview
MKT 402 Week 4 Assignment 1 – Pricing Strategy – Strayer Latest

Purchase this tutorial here:

MKT 402 Week 4 Assignment 1 – Pricing Strategy – Strayer Latest

Imagine you have inherited a restaurant. The restaurant has been out of operation for a bit so this is a blank slate for you to start a new career as a restaurateur and to open a new restaurant. Choose the type of restaurant you want to have, upscale casual, café, super club, etc. Write a six to eight (6-8) page paper in which you:

1. Create a statement describing the value your restaurant will bring your clientele. 2. Determine the pricing strategy that will benefit your restaurant the most. Explain why you chose this strategy.

3. Choose a value communication strategy that you will use to attract potential customers and keep customers coming back.
4. You are contemplating adding a daily special that is unique from the regular menu. Decide and then justify your answer to whether it makes more sense to go upscale and offer a higher priced item than is on your current menu, the same price that aligns to the other menu items, or a lowerpriced item compared to your current menu.

5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

: MKT 402 - Strayer. Tags: Final Exam, midterm exam, mkt 402, mkt 402 assignment 1, mkt 402 assignment 1 Pricing Strategy, mkt 402 assignment 2, mkt 402 assignment 2 Policies and Strategies, mkt 402 entire class, mkt 402 final, mkt 402 mid, mkt 402 midterm, mkt 402 quiz 1, mkt 402 quiz 2, mkt 402 quiz 3, mkt 402 quiz 6, mkt 402 quiz 7, mkt 402 Strategic Market Pricing, mkt 402 strayer, mkt 402 strayer complete, mkt 402 strayer final, mkt 402 testbank, mkt402, mkt402 assignment 1, mkt402 assignment 2, mkt402 final exam, mkt402 midterm, mkt402 quiz 5, mkt402 quiz bank,...
tracking img