MKT350 Final Report Word

Only available on StudyMode
  • Download(s) : 33
  • Published : March 25, 2015
Open Document
Text Preview
Apollo Hospitals Dhaka

Submitted By:
Rownak Hossain | ID# 1320539
Sanzid Rashid | ID#1110077
Farhan Shahriar | ID# 1220827
Maliha Rahman | ID#1030080
Nur Mohammed Rana | ID#1220368

1

Acknowledgements

First of all we would like to thank our Course Instructor, Suman Prasad Saha (Lecturer, Independent University, Bangladesh) who influenced and helped us to complete this report. He helped us to carry out our assigned work more efficiently in a more organized way.

We would also like to thank Dr. Azfar Hossain Bhuiyan, Senior registrar – Interventional Cardiology Department, for his unconditional support in helping us out in our report by providing us with candid information about Apollo Hospitals.

Other than that we would like to thank, IUB School of Business for offering the course – MKT350 Service Marketing and let us have learn and have a remarkable experience to work with the other people of class.

MKT350 | Apollo Hospitals Dhaka

2

Contents

Acknowledgements .................................................... 1 Contents .................................................................... 2 Introduction............................................................... 3 Background ................................................................ 3 Implications of the Service .......................................... 4 Intangibility................................................................ 5 Heterogeneity ............................................................ 9 Simultaneous Production and Consumption ............... 11

Perishability ............................................................. 13 People: .................................................................... 14 Process: ................................................................... 16 Physical Evidence:..................................................... 19 Conclusion:………………………………………………………………..20

MKT350 | Apollo Hospitals Dhaka

3

Introduction
Background

This report will focus on the service quality, variety and competency of Apollo Hospitals. Apollo Hospitals Dhaka is the only JCI accredited hospital in Bangladesh, and they have been confidently providing comprehensive health care with the latest medical, surgical and diagnostic facilities. These services are provided by expert medical professionals, skilled nurses and technologists using state-of-the-art technology. The hospital started its operation on April 16, 2005. It is an eleven-storied building built on four acres of land with 435,000 square feet floor space, which was constructed with assistance of renowned architecture company Smith Group, USA. Since its inception to date, approximately 354,720 patients have registered with Apollo Hospitals Dhaka and over 1,157,039 patients have availed out-patient consultation across over 29 disciplines. At Apollo Hospitals Dhaka, patients have ready access to more than 29 specialized departments and services. Modern lithotripsy service, i.e. the treatment of kidney and ureter stones without surgery, is provided by the hospital using extracorporeal shock wave. The hospital also offers a complete Dialysis Unit for the treatment of patients with kidney disorders. The hospital has 1.5 Tesla MRI, 64 Slice CT Scan, Color Doppler, Ultrasound, and Gamma Camera, which have created the most modern Radiology and Nuclear Medicine service in the country, with equipment that is faster and capable of conducting a wide range of examinations with a higher degree of detail. This is in addition to EEG, EMG, neurophysiology, ECG, stress test, pulmonary function test, etc. The Apollo Hospital’s Lab Medicine sector conducts External Quality Control Program with Bio-Rad, USA and offers a variety of modern tests and diagnostic tools, some of which are

not available anywhere else in

Bangladesh, with regular additions.

MKT350 | Apollo Hospitals Dhaka

4

Implications of the Service
There are 4 fundamental of...
tracking img