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Kirin Institute of Food and Lifestyle Report Vol. 39 Global Beer ...

http://www.kirinholdings.co.jp/english/news/2012/1226_01.html

December 26, 2012

Kirin Institute of Food and Lifestyle Report Vol. 39
Global Beer Consumption by Country in 2011
Global Beer Consumption Remains on a Growth Track for 25th Consecutive Year, Driven by Strong Demand in Asia, Latin America, and Africa

Kirin Institute of Food and Lifestyle—a research arm of Kirin Holdings Company, Ltd. (President and CEO: Senji Miyake)—today published a report on global beer consumption by country and by region for 2011. This report is based on findings from questionnaires sent to brewers associations in major countries as well as on the latest industry statistics available overseas. Kirin has been tracking global beer consumption since 1975. Summary of Report

Global beer consumption amounted to 188.78 million kiloliters in 2011 (up 3.8% from the previous year), marking the 26th consecutive annual increase.
China remained the largest beer-consuming country in the world for the ninth consecutive year, consuming 10.7% more beer in 2011 than in 2010. Among the world's 25 largest beer-consuming countries, Vietnam achieved the highest annual growth of 14.8% in beer consumption. Asia has maintained its growth momentum in beer consumption for more than 10 years, consuming 8.4% more beer in 2011 than in 2010, and took a 35.1% share of the global beer market in 2011. Latin America and Africa also drove global beer consumption in 2011 with an annual growth of 3.7% and 6.9%, respectively. Asia and Latin America together accounted for 51.4% of the global market with the growth in emerging countries, accounting for more than half of the global consumption for the first time. Annual consumption in Europe rose by 0.4%, marking an increase for the first time in four years.

In 2011, global beer consumption amounted to 188.78 million kiloliters, the equivalent of 298.2 billion 633-milliliter bottles. This was an increase of 6.9 million kiloliters (the equivalent of 10.9 billion 633-ml bottles), or 3.8%, from 2010, marking the 26th consecutive annual increase.

1. Global Beer Consumption by Country in 2011 (Table 1)
China remained the largest beer-consuming country in the world for the ninth consecutive year. Brazil, ranked third, continued to grow strongly, extending its advantage over fourth-ranked Russia. The top 14 countries in a ranking of the world's beer-consuming countries in 2011 remained the same as in 2010. Japan, where annual beer consumption decreased by 3.7% from 2010 to 2011, remained in seventh place in the global ranking. Among the world's 25 largest beer-consuming countries, Vietnam and China achieved double-digit annual growth—14.8% and 10.7%, respectively.

2. Global Beer Consumption by Region in 2011 (Table 2)
Beer consumption in Asia recorded a significant 8.4% growth from the previous year. Latin America and Africa also drove global beer consumption in 2011 with an annual growth of 3.7% and 6.9%, respectively. The increase in beer consumption in Latin America was driven by strong demand in Brazil, where 3.5% more beer was consumed in 2011 than in 2010. In Africa, the increase in beer consumption came primarily from South Africa, which recorded an annual growth rate of 2.5%.

Annual consumption in Europe rose by 0.4%, marking an increase for the first time in four years. Among

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Kirin Institute of Food and Lifestyle Report Vol. 39 Global Beer ...

http://www.kirinholdings.co.jp/english/news/2012/1226_01.html

European countries that made the top 25 list of the world's largest beer-consuming countries, Poland, ranked ninth, recorded an increase in annual growth of 4.8%, while higher-ranking countries such as Germany, ranked fifth, and the United Kingdom, ranked eighth, marked a decrease of 0.2% and 2.2%, respectively. 3. Per-Capita Beer Consumption by Country in 2011 (Table 3)

The Czech Republic led all...
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