Principle of Marketing

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Details| No. of pages|
Introduction| 2|
The Marketing Mix Strategies * Product * Price * Distribution * Promotion| 491215| Market Opportunities| 18|
Recommendation| 19|
Conclusion| 21|
References | 22|

Nestle produces a wide range product including milk based products. Nestle is a popular company with subsidiaries across the world in 104 countries .It also is the world largest food and Beverage Company with 71 billion in annual sales. It makes some 800 brand that include instant coffee .Milo is a one of the brand marketing mix of Nestle Milo can be found in almost all the offices and households. Milo is a milk beverage with chocolate and malt produced by Nestle and originating from Australia. It was developed by Thomas Mayne in 1939 Milo. Milo was developed in the 1939 year during the depression when many children were not receiving enough nutrients form their daily diet. Milo created by the Thomas Mayne who is a Nestle Industrial Chemist and he created the nutritious beverage using local milk knowledge and Swiss Cocoa expertise. Milo is also manufactured in other countries such as Singapore, Malaysia, China and so many countries in the world. Nestle business objectivities is to manufacture and market its product in a way that creates value that can be sustained over long term for shareholder, employees, consumer ,business partner in which Nestle operates. The aim of the creating values for the company include with improve business condition for the firm. The mission and vision statement of Milo is to obtain more reliable and high qualify source of raw material , improved government functioning and regulatory , employed skill and loyal workforce and superior quality products which successfully complete. Furthermore, Milo is a very well-known product and also has variety of product items under the same brand which is Milo. These are some type of Milo that Nestle have been produce. Example like the original Milo, Milo Fuze, Milo 3 in 1 and so on which are very suitable children and adult to fulfill they energy .The most popular is Milo 3 in 1, it offer the complete creamy mix of Milo, milk and sugar plus energy releasing Actigen-E and contained 520mg of calcium covering 2/3 of the recommended daily allowance on adult daily calcium need for bone strength. In addition, most consumers chose Milo since it is a brilliant example of the superior quality and also basically selling directly to consumer and made the business is growing rapidly. Besides that, Milo has been around for decades and becomes one of Malaysian favorite chocolate malt drink to everyone and Malaysia also is the world largest consumer of milo. Malaysian were said to be world largest consumer of Milo. This because Milo was once used as a nutrient supplement when it was first introduced in the country and has gained a reputation as a ‘must have ‘drink for the old and younger generations. Milo is served in kopitiam and mamak stalls offering version such as Milo Dinosaur, Milo GodZilla and Neslo in Malaysia. So by time to time, Milo is become one of the drink beverage in daily life.

Classifying Goods and Services For Consumer And Business Markets From our product, Milo, can be listed as consumer product and business product also. Consumer products are those products which the people bought and used by the ultimate consumers while business products which are also known as industrial or organizational products are contribute directly or indirectly to the output of other products for resale. (Kurtz & Boone 14th e, 2008) Firstly, for the consumer product, Milo can be listed as convenience products. Convenience products refer to the goods which the customers can be purchased immediate, purchased frequently and low in price. (Kurtz & Boone 14th e, 2008) There are three types of convenience goods which are impulse goods and services, staples, and emergency goods and services. Milo is...
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