Profile international markets

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INTERNATIONAL PROGRAMS

Profile international markets
BSBMKG516A

Content
Executive Summary---------------------------------------------------------p.3

Objective----------------------------------------------------------------------p.6

Report Background----------------------------------------------------------p.6

Possible Overseas Markets Analysis--------------------------------------p.7

Type of Innovation-Dynamic continuous Innovation-------------------p.15

International market segmentation for EVT4000------------------------p.17

Market Selection by using the 5-Stage Approach-South Korea-------p.19

Reasons for Rejection of the Other Two Target Segments--------------p.21

Possible Competitors in the Target Segment------------------------------p.22

Positioning Strategy for the EVT4000-------------------------------------p.23

SWOT Analysis---------------------------------------------------------------p.24

EVT4000 Marketing Mix----------------------------------------------------p.26

Reference-----------------------------------------------------------------------p.32

Executive Summary

After the following research and some data analysis, we are already select South Korea to import our product EVT4000.

Nowadays, South Korea s a high-income developed country and it has a closely cooperation relationship with China so their relationship are closely linked.

Obviously, the green-based economic strategy is a comprehensive overhaul of South Korea's economy. Therefore, we see the point is that the benefit of this strategy can reduce energy usage.

Next, South Korea has a market economy which ranks 14th in the world by nominal GDP and 12th by purchasing power parity (PPP), identifying it as one of the G-20 major economies. Also, it is a high-income developed country and is a member of OECD.

Also, we see the point is that South Korea is one of the Asian Tigers, and South Korea is still one of the fastest growing develop

Content
Executive Summary---------------------------------------------------------p.3

Objective----------------------------------------------------------------------p.6

Report Background----------------------------------------------------------p.6

Possible Overseas Markets Analysis--------------------------------------p.7

Type of Innovation-Dynamic continuous Innovation-------------------p.15

International market segmentation for EVT4000------------------------p.17

Market Selection by using the 5-Stage Approach-South Korea-------p.19

Reasons for Rejection of the Other Two Target Segments--------------p.21

Possible Competitors in the Target Segment------------------------------p.22

Positioning Strategy for the EVT4000-------------------------------------p.23

SWOT Analysis---------------------------------------------------------------p.24

EVT4000 Marketing Mix----------------------------------------------------p.26

Reference-----------------------------------------------------------------------p.32

Executive Summary

After the following research and some data analysis, we are already select South Korea to import our product EVT4000.

Nowadays, South Korea s a high-income developed country and it has a closely cooperation relationship with China so their relationship are closely linked.

Obviously, the green-based economic strategy is a comprehensive overhaul of South Korea's economy. Therefore, we see the point is that the benefit of this strategy can reduce energy usage.

Next, South Korea has a market economy which ranks 14th in the world by nominal GDP and 12th by purchasing power parity (PPP), identifying it as one of the G-20 major economies. Also, it is a high-income developed country and is a member of OECD.

Also, we see the point is that South Korea is one of the Asian Tigers, and South Korea is still one of the fastest growing develop

Content
Executive...
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