REPORT MARKETING PLAN TAHAI PEDAS

Only available on StudyMode
  • Download(s) : 35
  • Published : December 31, 2014
Open Document
Text Preview
TABLE OF CONTENT

Title
Pages
A.
Company’s Description
3-7

i.
Company’s Profile
3

ii.
Company’s Overview
4

iii.
Company’s Logo, Slogan, Mission & Goal
5

iv.
Company’s Location
6

v.
Types of consumer buying decision & consumer involvement
7

B.
Product Concept
8-9

i.
Product decision
8

ii.
Developing & managing product
8

iii.
Type of consumer product
9

C.
Pricing
10-14

i.
Pricing objective
10

ii.
Pricing Strategies
11

iii.
Pricing Tactics
11-14

D.
Channel Structure
15-16

i.
Type of Marketing Channel
15

ii.
Levels of distribution intensity
15

iii.
Retailing
16

iv.
Types of stores
16

v.
Non store Retailing

16
TABLE OF CONTENT

Title
Pages
E.
Promotion
17

i.
Promotion Strategies

ii.
Advertising – Media types

iii.
Public Relations – Major Tools

iv.
Sales promotion – Major Tools

v.
Examples of promotions: Pamphlet & Banner Design

F.
Market Segmentation
18

i.
Types of segmentation

ii.
Strategies for Selecting Targeting Markets

iii.
Positioning

iv.
Positioning Bases

G.
Conclusion
18

i.
Archievement ( Group obejective)

ii.
Limitation

iii.
Learning experience

H.
References
19

i.
Internet

ii.
Books

iii.
People

H.
Appendix
20

i.
Pictures

A. INTRODUCTION :

COMPANY PROFILE
Business Name
:
Limbang Dried Food Sdn. Bhd
Registration No.
:
815400-M
Date of Registration
:
02nd October 2013
Address
:
Lot No. 2853, Pemukat Commercial Centre, Jln.Buangsiol,
98700 Limbang, Sarawak.
Phone
:
+6085 – 214 555
Fax
:
+6085 – 214 455
Official Website
:
www.ldf.com.my
Board of Directors
:
Abdul Rasid B. Talip
Ahmad Faizul B. Benjamin
Findy Ak. Michael Lajam
Company’ Slogan
:
“Memartabatkan Produk Bumiputera”
Company’s Mission
:
LIMBANG DRIED FOOD SDN. BHD.
to be a leading producer of local product based on dedication to nature, corporate & process hygiene. Company’s Goal
:
Carry out business in the field of local food industry in Borneo A. INTRODUCTION (CONT.) :

Company Overview

Limbang Dried Food Sdn. Bhd. (815400-M) was incorporated on 02 October 2013. Limbang Dried Food Sdn. Bhd. is a locally owned dried food outlet that will be will be to penetrate Borneo market in next 2 years and Malaysia market in the next 5 years through our creative approach to the company's image and detail presentation.

Limbang Dried Food Sdn. Bhd. will provide a local dried food at value pricing, with fun packaging and atmosphere. Limbang Dried Food Sdn. Bhd. is the answer to an increasing demand for snack-type dried food, to be consumed while window shopping and walking around inside a shop, tamu and shopping mall.

Limbang Dried Food Sdn. Bhd. is fully owned bumiputera company. In line with the national aspiration to create successful bumiputera businesses, all shareholders of the company are committed to build the company over time into an excellent service provider that can compete in a level playing field. In addition it wishes to establish itself as a Malaysian Company with solid reputation in this industry.

A. INTRODUCTION (CONT.) :

Company's Slogan
“MEMARTABATKAN PRODUK BUMIPUTERA”

Company’s Mission
LIMBANG DRIED FOOD SDN. BHD. to be a leading producer of local product based on dedication to nature, corporate and process hygiene.

Company’s Goal
Carry out business in the field of local product industry in Malaysia.

A. INTRODUCTION (CONT.) :

Company’s location

Ours Company is located in Limbang. Limbang is a small town in northern-most part of Sarawak. It is the capital of the division of the same name. While it has the pleasant atmosphere of an isolated Sarawak interior...
tracking img