Small Business and Entrepreneurship Case Study

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GBB 3093 Small Business and Entrepreneurship

CASE STUDY

SM Digital Press & Stationery Sdn Bhd

BY

CHIN HAN SHEN12548

MAKUACH JAMES MAKENY11749

YUDI SETIAWAN13500

24th APRIL 2012

TABLE OF CONTENTS

LIST OF FIGURESiii

Chapter 1 introduction

1.1 SM Digital Press & Stationery Sdn Bhd1

1.2 Vision, Mission, and Values1

1.3 Industry Analysis2

Chapter 2 Strategic Management and Competitive Advantage

2.1 Competency, Core Competencies and Distinctive Competencies 3

2.2 Value Chain Activities 3

2.3 SWOT Analysis5

2.4 Competitor3

2.5 Goal & Objectives3

2.4 Competitive Strategic3

Chapter 3 Forms of business ownership & franchising

3.1 The partnership form of business in SM Digital Press & Stationery Sdn Bhd 9

3.2 Starting up the business 10

3.3 What Mr. Ho thinks about Franchising business12

Chapter 4 MARKETING PLAN

4.1 Importance of marketing in business 13

4.2 Target Market 13

4.3 Marketing Mix14

4.4 Marketing Plan of SM Digital Press & Stationery Sdn Bhd15

Chapter 5 Creating financial plan

5.1 Financial Plan16

Chapter 6 Creating a winning business plan

6.1 Business Plan19

Chapter 7 PRICING STRATEGIC

7.1 Pricing Strategy23

Chapter 8 CHOOSING THE RIGHT LOCATION & LAYOUT

8.1 Location26

8.2 Retail Compatibility and degree of competition27

8.3 Layout28

Chapter 9 Leading the growing company and planning for management succession

9.130

Conclusion32

REFERENCES33

APPENDIX34

TABLE OF FIGURES

Figure 1: TheSignboard35
Figure 2: Interior of the shop35
Figure 3: Interior of the shop 236
Figure 4: Interior of the shop 336
Figure 5: Interior of the shop 437
Figure 6: Interior of the shop 537
Figure 7 : Us with Mrs. Ho38

Chapter 1

INTRODUCTION

1.1SM Digital Press & Stationery Sdn Bhd

SM Digital Press & Stationery Sdn Bhd has been in the printing and stationery industry for 3 years since 2009. The limited private company has achieved a stable growth for the past 3 years and is continue growing. Quality orientated and good customer service has been the strong holding principles for the company ever since it was firstly established. SM Digital Press & Stationery Sdn Bhd has all the printing machines for almost all kind of printing needed in the market, the investment done on the machine is worth and is keeping the business run. The company strongly believes in the quality products and customer services are the key to success.

1.2Vision, Mission, and Values

Vision

To be able to provide the best to the customers no matter in term of product quality or customer services and make them come again.

Mission

Provide high quality products and services to the customers and make them satisfy with every penny spend here, thus grow the business bigger in 5 years time.

Values

SM Digital Press & Stationery Sdn Bhd practices some values in order to be in line with the company vision and mission.

• Honesty

• Quality Control

• Costumer First

• Eager to learn and improve.

1.3Industry Analysis

SM Digital Press & Stationery Sdn Bhd is a leading service and product provider in the printing and stationery industry. Their services are including printing for poster, banner, flyer, normal paper printing and many more. They are selling various type of stationery. Their main business is the printing while the stationery is only a side business for them. SM Digital Press & Stationery Sdn Bhd has been in this business for more than 3 years and mainly targeting the...
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