Tactics Used by Napoleon and Squealer in Novel Animal Farm

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In the novel ‘Animal Farm’ a socialist idea is first expressed in Old Major’s speech to the animals of the farm. Socialism is a political system where wealth is shared equally between the people and placing the ownership and control of capital, land and production in the hands of the community as a whole. This was a utopian socialist dream that was eventually abolished by political tactics implemented by Napoleon, with the assistance of Squealer and the other pigs in order to make room for their own utopia of having complete control over the farm. One of the key tactics that Napoleon used was manipulation of the animals. He manipulates by making his lies believable. He uses Squealer as his weapon of cunningness to persuade the animals so that they don’t question his doings. As it is described in the book the animals on the farm are not quite as bright as the pigs. Squealer uses this to his advantage because they will believe or do anything that the pigs tell them to do, thinking it’s correct because the pigs say so. Napoleon managed to change many things on the farm concerning sacred events or actions like the Sunday meetings and the singing of ‘Beasts of England’. He sends squealer who uses the power of the word to manipulate the animals and convince them it’s for their own good. For example, Napoleon ordered that from now on ‘Beasts of England’, which was considered as the soul of the rebellion, hall be replaced. Squealer justified that by saying that it was the song of the rebellion and now the rebellion is completed. Propaganda is another tactical strategy used mainly by the ‘silver-tongued’ pig, Squealer. He abuses language to justify Napoleon’s actions and policies in two ways. By simplifying language he limits room for debate, for example when he teaches the sheep to bleat “Four legs good, two legs better!” By complicating language, he confuses and intimidates the uneducated, thus strengthening the fact that the pigs are the ‘brainworkers’ of the farm....
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