W4 BCOM Castillo Brilliant Public Spea

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Brilliant Public Speaking Paper
Chulynda Castillo
January 7, 2015
Kay Sears
Brilliant Public Speaking Paper
Glossophobia, also know as the fear of public speaking, is the top rated fear in the United States according to Brandon Gaille. People are far more scared of public speaking than death and even spiders. It is a primal fear of being ostracized and cast out, but it is something that should not be fear so highly. With practice and a few good points public speaking can be an experience that the speaker and the audience can connect and share a story that teaches each person something new.

This week developing persuasive communication using effective language was discussed in Communicating in the Workplace, Chapter 14. The Brilliant Public Speaking video was a great addition to this week’s discussion. Several key points in the video are relevant to develop skills in persuasive communication. For example, in Brilliant Public Speaking it was explained that to be an effective communicator it is necessary to know what the audience wants. It is also essential to connect with the audience by sharing personal stories relevant to the topic. The audience will more likely remember more of the presentation when they feel an emotional message was conveyed. Changing nervousness into excitement is another way to improve the overall experience, also drawing in the audience. Rehearsals, and proper attire will help build the speakers confidence. By rehearsing the speaker can fix areas that are weak. Grab you audience attention with an excellent opening, use pauses for a two to three seconds to build anticipation.

Additionally, this week developing valid arguments was discussed which shared key points from Brilliant Public Speaking. For example, as a subject matter expert, the presenter, must properly research and delver excellent and intriguing information on the topic. Again, knowing the audience will help deliver the message in manner they...
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