Wells Fargo Strategic Plan

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Table of Contents

EXECUTIVE SUMMARY……………………………………………………………………………………………………..……………… 4 COMPANY BACKGROUND………………………………………………………………………………………………..……………… 4
CORE PRODUCTS AND SERVICES…………………………………………………………………………….……………. 6
Banking……………………………………………………………………………………………………….…….…….6
Mortgage…………………………………………………………………………………………………….………....7
Credit Cards……………………………………………………………………………………………….….……..….8
Insurance …………………………………………………………………………………………………….………….8
Investments…………………………………………………………………………………………………….…….…9 VISION STATEMENT…………………………………………………………………………………………………………………………10
MISSION STATEMENT…………………………………………………………………………………………………….……10
VISION STATEMENT………………………………………………………………………………………………….…………10 VALUE STATEMENT………………………………………………………………………………………………………………..……….10 PEOPLE…………………………………………………………….………………………………………………………..……….11 ETHICS………………………………………………………….….…………………………………………………………………11 CUSTOMER…………………………………………..………………………………………………………………………….…13 DIVERSITY…………………………………………………………………………………………………………………………..14 LEADERSHIP........................................................................................................................…...15 ENVIORNMENTAL ANALYSIS................................................................................................................17

GENERAL ENVIORNMENT……………………………………………………………………………………………………17
Demographic Trends………………………………………………………………………………………………17
Economic Trends…………………………………………………..……………………………………………….18
Political Trends………………………………………………………………………………………………………18
Social Trends………………………………………………………………………………………………………….20
Technological Trends……………………………………………………………………………………………..22
Global Trends…………………………………………………..…….………………………………………………22
Physical Trends…………………………………………………………..…….……………………………………23
INDUSTRY ENVIORNMENT………………………………………………………..…………………………………………23
Entry Barriers………………………………………………………………………………………………………...23
Supplier Power………………………………………………………………………..………………………….…24
Buyer Power……………………………………………………………………………..……………………..……24
Substitute Availability………………………………………………………………..……………………..….24
Competitive Rivalry…………………………………………………………………….…………………………25
OPERATING ENVIORNMENT……………………………………………………………………….……………………….25
Competitors…………………………………………………………………………..……….……………………..25
Creditors……………………………………………………………………………….……………………………….25
Customers……………………………………………..……………………………………………………………….26
Labor…………………………………………………..………………………………………….……………………..26
Suppliers………………………………………………………………………………………….…………………….26
INTERNAL ENVIORNMENT SCAN…………………………………………………………………………………………26
Strengths……………………………………………………………………………………………………..…………………….26
Weaknesses……………………………………………………………………………………………………………….……….27
EXTERNAL ENVIORNMEN SCAN……….………………………………………………………………………………….27
Opportunities…………………………………………………………………………..……………………………….………..27
Threats………………………………………………………………………………………….……………………………….…..27

LONG TERM OBJECTIVES…………………………………………………………………………………………………………………28
CORPORATE STRATEGY……………………………………………………………………………………………………….28
LONG-TERM OBJECTIVES…………………………………………………………………………………………………….28 PLAN GOALS AND IMPLEMENTATION…………………………………………………………………………………………….28
SHORT TERM OBJECTIVES……………………………………………………………………………………………………28
FUNCTIONAL TATICS…………………………………………………………………………………………………………...29
Functional Tactics: Marketing……………………………………………………………………………….29
Functional Tactics: Operations………………………………………………………………………………30
Functional Tactics: Business Development……………………………………………………….……30
Functional Tactics: Service Delivery………………………………………………………………….……30
Functional Tactics: Finance…………………………………………………………………………….………30
ORGANIZATIONAL AND LEADERSHIP STRUCTURE……………………………………………………………….31 CRITICAL SUCCESS FACTORS……………………………………………………………………………………………………………31 CONTROLS AND EVALUATION…………………………………………………………………………………………………………32

PREMISE CONTROL…………………………………………………………………………………………………..…………32
IMPLEMENTATION CONTROL……………………………………………………………………………………….……..32...
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