A socio cultural environment

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A socio cultural environment is a sum of practices, customs, attitudes, beliefs and behaviors that occur within population. It is influenced by cultural norms, demographic information and religious information. International organizations often do an inspection of a socio cultural environment before entering target market, because it helps the company to modify products and services appropriately. There are a lot of details that are important to understand, in order to do business in Venezuela and Japan (Varner, I. I., & Beamer, L., 2011).

In Venezuela, the business etiquette says that people should be greeting the most important person or the oldest person first. Interesting is that most Hispanic people have two last names – one from their father and one from their mother. We should use the father’s surname when addressing someone. Venezuela has more flexible attitude towards time. People could be late, as well as business meetings or social events can begin late (Hofstede, G., 2013). 

Business companies in Venezuela are hierarchical. Decisions, ideas and recommendations are generated from the top. Status is very important here, so people should show respect to their supervisors and colleagues as well. In this society, business relationships are based on the trust and the knowledge of each other. This is why personal contacts and networks are extremely important in making business deals. Working on friendships will improve one’s success in the business environment. Venezuelans usually do not separate work from private life. Sometimes they may not trust someone first, so it is very important to take the time to develop interpersonal relationships with your future business partners.

Business in Venezuela is conducted mainly in Spanish. A lot of people from Venezuela do have the knowledge of English, but it is better to bring an interpreter to business meetings if someone does not have the best knowledge of Spanish. It may be surprising to someone, that...
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