A Study on the Effect of Price Variation on Sales Volume in Food Bazaar

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A STUDY ON THE EFFECT OF
PRICE VARIATION ON SALES VOLUME
IN FOOD BAZAAR

Submitted in Partial Fulfillment of the Requirements of
All India Management Association for the Award of the Degree of

POST GRADUATE DIPLOMA IN MANAGEMENT
By
LAKSHMISIDDHARTHA GORREPATI
REG NO: 420920713
(Under the Guidance of Dr. Brahm Sharma)

Acharya Institute of Management & Sciences

1st Cross, 1st Stage, Peenya Industrial Area

Bangalore – 560058

DECLARATION

I, G.LAKSHMI SIDDHARTHA hereby declare that this Industrial Training Report title “A Study on effect of price variation on sales volume in Food bazaar” is based on organization study conducted by me under the guidance of Dr. Brahm Sharma.

This has not been submitted earlier for the award of any other degree/diploma by All India management Association.

Place: Bangalore G.LAKSHMI SIDDHARTHA Date:

ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES
1st Cross, 1st Stage, Peenya, Bangalore – 560058.
2009-11

CERTIFICATE

Certified that this Project titled “ A STUDY ON EFFECT OF PRICE VARIATION ON SALES VOLUME IN FOOD BAZAAR ” is based on organizational study conducted by G.LAKSHMI SIDDHARTHA of IV semester PGDM under the guidance of Dr. Shilpa Rana.

This Industrial Training Report is based on the training under gone by the student and has not formed the basis for the award of any other degree/diploma by All India Management Association or any other university.

Mr. Ranganathan K
(Dean -AIMS)

Place: Bangalore
Date:

ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES
1st Cross, 1st Stage, Peenya, Bangalore –560058.
2009-11

CERTIFICATE FROM THE GUIDE

Certified that this Industrial Training Report titled “A STUDY ON EFFECT OF PRICE VARIATION ON SALES VOLUME IN FOOD BAZAAR ”is based on the organization study conducted by G.LAKSHMI SIDDHARTHA, IV Semester PGDM under my guidance.

This Industrial Training Report has not formed the basis for the award & any degree/diploma by All India Management Association or any other university.

Place:Bangalore Dr. Brahm Sharma MBA, PhD Date: (PROJECT GUIDE)

ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES
1st Cross, 1st Stage, Peenya, Bangalore –560058.
2009-11

ACKNOWLEDGEMENT
I, G.LAKSHMI SIDDHARTHA, would like to convey my deep gratitude to my guide Dr. Brahm Sharma, for his valuable guidance imparted, which has enabled me to complete this report in accordance with All India Management Association norms.

I am thankful to MR. ABHILASH, HR MANAGER, BIG BAZAAR BANASHAKARI 3RD STAGE, BANGALORE who had provided all the required facilities to carry out the whole project and nurturing my skills to execute the requirement.

I would like to express my grateful thank to Mr. KARTHIK KUMAR , ASM, BIG BAZAAR BANASHAKARI 3RD STAGE, BANGALORE,who helped me and guided me at every step of my whole study ,and has enabled me to complete my task .

I take this oppurtunity to thank Mr.S.Kiran,Mr.Kapilan,Mr.Naveen of Food bazaar, who always supported and motivated me during the tenure of my project.I also thanks all the Food bazaar team who helped me by giving relevant information needed for my project.

I am thankful to Dr.Kiran Reddy, Principal and CEO of A.I.M.S., who had provided all the required facilities to carry out the report work and nurturing my skills to execute the requirement. Last but not least, my gratitude goes to my family members and friends, who showered upon me their best of good wishes and help, towards successful completion of this report.

LAKSHMI SIDDHARTHA GORREPATI

INDEX
|S.NO |CONTENTS |PAGE NUMBERS | |1. |INTRODUCTION...
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