Southwest Airlines Case Study
On the web: http://www.southwest.com
Employee growth: 0.5%
Southwest Airlines will fly any plane, as long as it's a Boeing 737, and let passengers sit anywhere they like, as long as they get there first. Sticking with what has worked, Southwest has expanded its low-cost, no-frills, no-reserved-seats approach to air travel throughout the US to serve almost 70 cities in some 37 states. Now among the leading US airlines, Southwest still stands as an inspiration...
392 Words | 2 Pages